Posted Sep 8, 2022

Custom Lapel Pins as a Promotional Tool

If you’re looking for a unique, colorful, and low-cost way to boost your business’ brand visibility, announce a new product or service, or broadcast a message of support to partnerships, sponsors, or customers, consider using custom lapel pins. These pins are highly visible since they can be worn or displayed in a variety of ways, and they are relatively inexpensive to produce on a mass scale. Plus, with so many styles and options available, it’s easy to design a custom lapel pin that accurately reflects your brand. If you’re wondering if you can use custom lapel pins as a way to promote your business or partnerships, the answer is yes!

Why Are Custom Lapel Pins An Effective Promotional Tool?

While custom lapel pins are on the smaller size, they are usually made from high-quality metal and vibrant colors, so they are durable and capture people’s attention. As a result, custom lapel pins work well to boost brand awareness as they act as successful icebreakers and conversation starters, which is perfect for networking situations like conferences, trade shows, and corporate events. Plus, they are a great way to build a sense of community, and loyalty while showing your support for your customers, clients, and employees.

How to Use Custom Lapel Pins to Promote You?

There are many ways that custom lapel pins can be used to promote your business. A few examples include:

  1. Use them to Advertise Your Brand. Custom lapel pins can be created with your business logo, slogan, website address, or even the name of a product or service you’re launching soon. This is an easy and effective way to get people interested in what you have to offer, and it can even generate traffic to your website if you have a good spiel to go along with the lapel pin handout.
    The most common way to get your custom lapel pins in front of a wide audience is to hand them out at trade shows, conferences, conventions, or networking events as a complimentary gift. It’s also important to mention that some individuals love collecting custom lapel pins, so even if they don’t connect with you, they may still wear your lapel pin out in public where fresh eyes will see it.
  2. Use Them to Build Brand Recognition Among Customers. Custom lapel pins can be used to build brand recognition and loyalty among your customers. For example, if you own a restaurant, you could create a custom lapel pin for your “regulars” so that they feel appreciated. They would then wear the pin around town, which would help increase brand recognition throughout your local area. You could also create special VIP custom lapel pins and give these to customers when they hit a certain milestone in purchase orders as another way to say thank you for their support.
  3. Use Them to Boost Employee Morale & Retention Rates. Custom lapel pins can also be used to boost employee morale and retention rates. For example, you could create a custom lapel pin for employees who have been with your company for a certain amount of time. This would show them that you appreciate their dedication and hard work, and it would also help them feel like they are part of a team. You could create custom lapel pins for employees who go above and beyond their job duties. This would not only boost their morale, but it would also show other employees that you are willing to reward those who work hard. While this might not be “outward promotion” it still helps in the long-run as happy employees are far more likely to refer others to your business.
  4. Use Them to Boast Advocacy Between You & A Charitable Cause. Custom lapel pins can also be used to boast advocacy between you and a charitable cause. For example, if you’re a business that advocates for environmental causes, you could create a custom lapel pin that has your company logo along with an eco-friendly message. You could then give these pins out to customers and employees as a way to show your support for the cause. This would not only help increase brand awareness, but it would also show that you are committed to making a difference.

A few other ways that custom lapel pins can work as a promotional tool include giving them out at corporate events in goodie bags, mailing them to customers with a handwritten note on holidays or anniversaries, as well as, attaching them to packaging or products that get shipped out to customers. You can also hand them out as part of your marketing campaign during business or sponsorship meet-ups, and they can be sold as merchandise in your company’s online or brick-and-mortar store.

If you’re looking for an inexpensive, unique, and versatile promotional tool that will get your brand in front of a wide set of eyes, then lapel pins are a fantastic option. There are a variety of ways you can use them to promote your business, and they can be customized to fit your specific needs. So, what are you waiting for? Get started on your custom lapel pin order today with PinMaxx – the best place for simple, custom pin manufacturing.


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